Responsive Design Impacts Search Ranking
First, let us explain what “responsive design” is. Responsive design is when a website adapts or “responds” to different screen sizes, including mobile devices. This is when you look up a website on your phone and you see a paired down version of it, with a simple mobile menu (picture the 3 horizontal lines), images stacked on top of each other, etc. This is best practice when it comes to optimizing your website for mobile phones because it leaves no stone unturned and does not require you to create an entirely separate website. But, why should you take the plunge into mobile optimization?
First, more and more people are browsing the internet on their phones and want to see a website that works well on whatever device they are using. We have seen this trend widespread throughout all of the websites we manage, traffic from mobile phones continues to increase. In many cases, especially for e-commerce websites, the traffic is even over-taking desktop traffic.
Second, if your website is not mobile optimized, Google will actually penalize your site and move it down the search results making it more difficult for potential customers to find you. Currently this only effects mobile search results, but all signs point to this becoming a widespread trend on desktops as well. Google is penalizing website that aren’t mobile friendly and serving mobile friendly results first.
So, if you have been debating whether or not to invest in optimizing your website for mobile devices, stop waiting! Let’s set up a free consultation to discuss your options and get your business and your website current. We look forward to working with you!