Blog

Creating Your Own DIY Website?

Don’t worry, we aren’t here to tell you off! We understand that there is a time and a place for a DIY website using Weebly, Wix, or Squarespace. We also understand that for simple websites, many tech savvy marketers can put together a good looking informational website. But we also understand, that you aren’t a developer or an SEO expert, so what should you do when you need some custom... [Give Me More!]
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Where Do You Rank On Google?

Have you ever “Googled” your company or services? If not, or if you haven’t in awhile, try it! Try thinking about what your customers would type in that search bar if they were looking for a company like yours. For example, maybe you have a BBQ restaurant, are you showing up in the top 3-4 results when you type in words like “BBQ restaurant Reno” or “best brisket in Reno”?... [Give Me More!]

Tips on Planning Your 2017 Marketing Budget

Now that 2017 is here (yay!) hopefully you have thought about how you will be spending your 2017 marketing budget.  A solid budget will help you understand your goals for the year, make sure you don’t overspend, and track what had the best return on your investment. Here are our 3 tips on getting the most out of your budget this year.   #1: Organize Your Budget Into Categories All... [Give Me More!]
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D4’s Top 10 Stories of 2016

2016 is coming to a close and 2017 is almost upon us. It has been a year of change on many fronts, a new president of the United States, new members of the D4 team, new frontiers of Search Engine Optimization, and many, many new websites launched by D4. We have also shared a lot of stories on our blog this year and thought it would be good to look... [Give Me More!]
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What To Consider Before Choosing A Web Company

Do you need a website or a website redesign and you aren’t sure where to go? How can you tell if a website or marketing company is a good fit for you? We understand it can be difficult to choose who to partner with for your project. Your website is the living, breathing manifestation of your brand and your business and you want to be sure you are partnering with a... [Give Me More!]

New Reno Companies- We Are Here To Help

Are you starting a new business in Reno? Wondering what to do first, how to target the Reno market, who to speak to and who to partner with? There are so many things to consider when you are just starting out. Trying to collect your thoughts and get started can seem impossible, but we are here to help! When starting a new business, you’ll need to figure out your core... [Give Me More!]
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Is E-Commerce Right For Your Retail Store?

Have you ever thought of taking your retail business online? Amazon makes billions. They list products online, they sell them, ship them and make money. Simple right? The beckon of online sales always seems so easy, effective and profitable, but have you thought it through? Not all retail is created equally. Each business has to evaluate their own goals, audience and offering to decide whether or not an e-commerce store is... [Give Me More!]
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SEO- What Does It All Mean?

Anyone who has owned a business or been in a senior marketing role has had those calls… Hello, I’d like to talk to your about SEO. We will put you company on a bajillion directories and guarantee you will be on the first page of google! Just listing your company on directories, unfortunately, is not a real solution (but wouldn’t it be nice if things were that easy?). If you... [Give Me More!]

D4 Trendspotter: Personalization In Your Marketing

In the ever changing world we live in, we make sure we constantly have our finger on the digital marketing pulse. The latest trend we have seen? Personalization. How many of us are sick of bulk emails, junk mail, calls, texts, and chat pop-ups? We have been so inundated with mass marketing that we have become numb to it, and in some cases it even puts us off a brand, product... [Give Me More!]
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Holiday Promotions- Graphics & Landing Pages

Smells of turkey and pine trees, decorative lights gleaming on houses, rosy cheeks and smiling faces, the holiday season is upon us! Are you taking advantage of the season with a special promotion, holiday card or event? D4 can help! Professionally designed flyers, brochures, cards and landing pages can help your campaign achieve success. E-commerce sale? We have a landing page for that. Holiday special on your services? We have... [Give Me More!]

Your Website’s Goal: Exceptional User Experience

Have you ever looked up a company or a service, clicked on their website, and found it hard to get the content you want? For example, the other day I was looking for a company that sells sliding doors. I wanted to find a) what companies are local, b) what styles people offered, and c) what the price ranges are. I searched “sliding door reno” and found a lot of... [Give Me More!]
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Search Engine Optimization & Why You Should Care

What does everyone do when they are in need of a product or service and don’t know where to turn? They google it. Have you ever googled a product or service you offer and found that you don’t show up on the first page of results? If you aren’t showing up on the first page, you are missing out on customers! Competition to be on the first page of results... [Give Me More!]

Get Training From Professionals To Help You Effectively Manage Your Website

Has it been awhile since you have logged into your website and made changes? Maybe you have some new people managing your website who never received a full training session? Or maybe you would just like a refresher, or have some questions about editing your website? D4 offers full training sessions for all of the popular Content Management Systems(CMS’s), including: WordPress X-Cart WooCommerce Drupal CMS Made Simple Joomla Call or... [Give Me More!]
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D4 TrendSpotter: Engage Your Audience

Here at D4 we don’t just design beautiful websites, we also offer a wide range of marketing services including content strategies and implementation, and a major trend we have seen working for big brands? Engaging content that reaches your audience in a meaningful way. Many of the big brands have started creating content that purposefully engages their audience. The goal of engaging content is to gain a loyal audience who... [Give Me More!]

3 Reasons Your Business Should Be On Social Media

Why would I use social media for my business? Is my audience even on social media? Doesn’t social media take a long time? We get these questions and more all the time. Social media may seem like a buzz topic, or you may think only younger generations use it, but both of those assumptions would be wrong! People want more and more to have human interaction with businesses and brands,... [Give Me More!]
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Differentiating Your Brand- What makes your company the better choice?

Here at D4 we always start our relationship with our clients by asking questions and gaining an understanding of your business. One of the key questions we always ask is: What makes your company better than your competitors? Why choose you? Every company should have an answer to this question. If this is something you haven’t put much thought into, we strongly advise you start now! Below are some key... [Give Me More!]

Web Design Panel: What to Know When Redesigning your Website

Do you own or work for a small business? Are you looking for more leads? More brand awareness? More followers? More engagement? D4’s own John Dunlap will be part of a panel of Reno marketing exerts to teach you about how you can use your website more effectively to accomplish your business goals.  Join us today, August 16th at the Atlantis Casino Resort Spa. Our local panelists will answer an... [Give Me More!]
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Startups and SEO

Attention small business owners and startup companies: if your website is not search engine optimized and you are not actively working on an SEO campaign, you are missing out on a very large segment of potential customers who want to discover and interact with your brand. People are proactively searching for the products and services you are selling, the challenge is getting noticed and converting browsers into buyers. It’s not... [Give Me More!]

Mobile Responsive Designs Vs Mobile Apps

We have had quite a few clients come to us with questions about mobile responsive designs and mobile apps. As such, we wanted to share with you some of the differences between mobile apps and responsive design and explain which of the two might be best for you and your business. Mobile Responsive Design A mobile responsive website is the most common choice for many of our clients. With a... [Give Me More!]
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D4 featured as panel expert at Reno-Tahoe AMA

D4’s own John Dunlap will be part of a panel of Reno marketing exerts at the Reno-Tahoe AMA meeting next week.  Join us on Tuesday, August 16th at the Atlantis Casino Resort Spa. The panel of local experts will feature the following business professionals: John Dunlap – John founded D4 Advanced Media in 2005. He brings more than 15 years of digital media design, branding, and internet marketing experience to... [Give Me More!]

Designing websites for seniors

The internet landscape is full of all kinds of people and while older generations are considered late adopters of technology, internet use is on the rise in younger seniors. In fact, many seniors under the age of 75 are adopting internet usage faster than the general population, and once they begin using it, the internet quickly becomes an integral part of their lives. This means that if you have a... [Give Me More!]
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Marketing and Design For the Medical Industry

Every decision a designer makes influences the image of the company and communicates a specific message to their potential clients. This is one reason why at D4 we pride ourselves on our ability to target an audience. We take the time to understand what details must be included in your website design to best reach your clients and communicate in engaging ways.  An example of keeping the target audience can... [Give Me More!]