Blog

3 Reasons Your Business Should Be On Social Media

Why would I use social media for my business? Is my audience even on social media? Doesn’t social media take a long time? We get these questions and more all the time. Social media may seem like a buzz topic, or you may think only younger generations use it, but both of those assumptions would be wrong! People want more and more to have human interaction with businesses and brands,... [Give Me More!]
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Differentiating Your Brand- What makes your company the better choice?

Here at D4 we always start our relationship with our clients by asking questions and gaining an understanding of your business. One of the key questions we always ask is: What makes your company better than your competitors? Why choose you? Every company should have an answer to this question. If this is something you haven’t put much thought into, we strongly advise you start now! Below are some key... [Give Me More!]

Web Design Panel: What to Know When Redesigning your Website

Do you own or work for a small business? Are you looking for more leads? More brand awareness? More followers? More engagement? D4’s own John Dunlap will be part of a panel of Reno marketing exerts to teach you about how you can use your website more effectively to accomplish your business goals.  Join us today, August 16th at the Atlantis Casino Resort Spa. Our local panelists will answer an... [Give Me More!]
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Startups and SEO

Attention small business owners and startup companies: if your website is not search engine optimized and you are not actively working on an SEO campaign, you are missing out on a very large segment of potential customers who want to discover and interact with your brand. People are proactively searching for the products and services you are selling, the challenge is getting noticed and converting browsers into buyers. It’s not... [Give Me More!]

Mobile Responsive Designs Vs Mobile Apps

We have had quite a few clients come to us with questions about mobile responsive designs and mobile apps. As such, we wanted to share with you some of the differences between mobile apps and responsive design and explain which of the two might be best for you and your business. Mobile Responsive Design A mobile responsive website is the most common choice for many of our clients. With a... [Give Me More!]
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D4 featured as panel expert at Reno-Tahoe AMA

D4’s own John Dunlap will be part of a panel of Reno marketing exerts at the Reno-Tahoe AMA meeting next week.  Join us on Tuesday, August 16th at the Atlantis Casino Resort Spa. The panel of local experts will feature the following business professionals: John Dunlap – John founded D4 Advanced Media in 2005. He brings more than 15 years of digital media design, branding, and internet marketing experience to... [Give Me More!]

Designing websites for seniors

The internet landscape is full of all kinds of people and while older generations are considered late adopters of technology, internet use is on the rise in younger seniors. In fact, many seniors under the age of 75 are adopting internet usage faster than the general population, and once they begin using it, the internet quickly becomes an integral part of their lives. This means that if you have a... [Give Me More!]
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Marketing and Design For the Medical Industry

Every decision a designer makes influences the image of the company and communicates a specific message to their potential clients. This is one reason why at D4 we pride ourselves on our ability to target an audience. We take the time to understand what details must be included in your website design to best reach your clients and communicate in engaging ways.  An example of keeping the target audience can... [Give Me More!]

Search Engine Optimization and Content Management Systems

Websites with content management systems are traditionally some of the best for SEO purposes. With a content management system you can quickly and easily create content that will help you rise in Google search rankings. In addition, we develop content management sites to automate some of the tedious tasks related to SEO. They also allow for a number of tags, keywords and titles to be easily edited for even greater... [Give Me More!]
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Mobile Optimization and Your Google Ranking

Are You Mobile Optimized? Did you know that whether or not your website is mobile optimized determines how it ranks on Google? In February of this year Google stated that mobile optimization will indeed be a ranking factor. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results. Consequently, any websites that are not mobile-friendly will be pushed down on search... [Give Me More!]

The End of Internet Explorer and What it Means to the Business Owner

Microsoft has finally announced the end of Internet Explorer (IE). They are effectively ending support for users of Internet Explorer 8, 9 and 10, leaving only its most recent version 11. They released a patch encouraging users to upgrade to one of the company’s more recent browsers. The patch will deliver the last few bug fixes, as well as an “End of Life” notification telling users to upgrade to IE... [Give Me More!]
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Custom Developed Websites Integrated With WordPress CMS

WordPress is the world’s most popular CMS, powering over 60 million websites and clients have been asking for it by name. Luckily we are WordPress development experts. In the hands of D4’s expert design team WordPress is able to accomplish much more than what’s offered in its basic format. We develop and integrate custom functionality that takes WordPress to a whole new level. Some examples are e-commerce integration, multi-channel sales... [Give Me More!]

American Marketing Association VP of Technology

D4’s John Dunlap was recently added to the American Marketing Association (AMA) Board. Below is his member spotlight featured on the AMA website.   Why did you become involved in the AMA? Rachel Kingham (current President) said she would kill me if I didn’t join and I don’t take those kind of threats lightly. Actually Rachel is one of the nicest people I know; she’s a primary reason I became... [Give Me More!]
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10 Years of Website Design and Development in Reno

Choose a job you love and you’ll never work a day in your life. That’s it, the recipe for career success and satisfaction that has motivated millions on inspirational posters and encouraging note cards. It’s been the topic of keynote speakers at graduation ceremonies and other motivational speakers; find a job you’re passionate about and your life will turn into one big tropical vacation…(insert record scratch sound effect here). Ok,... [Give Me More!]

One Client’s E-Commerce Story – From Concept to Reality

Our process; it really can’t be summarized in a minute long video but we wanted to give a glimpse of how we work and what clients expect when they work with us. We’re a dedicated team of experts with experience and time-tested solutions that produce results. Results that build businesses, drive traffic and generate sales. This is the (summarized) story of one of our recent clients BitReplay.com and how we... [Give Me More!]
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Post-Mobilegeddon: It’s not too late, but…

With much fan-fare, Google’s push for more mobile-friendly sites (dubbed Mobilegeddon) rolled out April 21,2015.  As the dust settles, we’ve learned some things about it’s immediate impact and how it is reshaping how new websites are being built. Here’s what you need to know (the quick and dirty). – Businesses lost (and are losing) search traffic by not being mobile-friendly. For certain queries, websites are ranking higher in phone/tablet searches than they... [Give Me More!]

D4 Recognized for Nevada Sesquicentennial Work

D4 was recognized by the Nevada 150 Commission and Governor Brian Sandoval for our work throughout the Nevada Sesquicentennial Celebration. D4 designed, developed and maintained the website www.nevada150.org which served as the portal for the year long celebration informing Nevadan’s of events, projects, and other activities related to the Sesquicentennial. The website also featured stories submitted by Nevadan’s, live social media feeds showcasing images and posts from the public, and... [Give Me More!]
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Tweets Now Appear in Mobile Google Searches

Google recently announced that search results on a mobile device will now bring up tweets related to the search. The new feature, which runs through the Google app for Android and iOS, allows viewers to look up tweets about trending topics or see the posts of a specific Twitter account. This is an excellent reason for you brand to be actively using Twitter. The first thing to note is that... [Give Me More!]

Responsive Web Design

Responsive web design or mobile design has been a hot topic for some time, but it has recently become a “must-have” element for most modern websites. Not only does mobile optimization affect your Google search rankings, but it dramatically affects the end user experience for mobile users. We have all visited websites that completely fall to pieces when viewed on a tiny smart phone screen, and we have all accidentally... [Give Me More!]
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Drawing Inspiration from Thailand

As a designer and artist, I constantly look to my surrounding environment for inspiration. Nature, architecture and social interaction are some of my favorite mediums from which to draw that inspiration, and it brings me great joy to see that reflected in my work. The developer in me, then would logically assume that in order to continue to push myself to create unique work, I need to explore new environments.... [Give Me More!]

Mobile Optimization – It affects your Google ranking

There is growing buzz around Google’s latest announcement that starting April 21st mobile-friendliness will be a ranking signal in mobile searches. If your website isn’t mobile-friendly, look out; you may start dropping in the search rankings as soon as late April. So how do you determine if your website is mobile-friendly? According to Google it must meet the following criteria: Avoids software that is not common on mobile devices, like... [Give Me More!]
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Tips and Etiquette for Business Holiday Cards

We’ve approached the holiday season which means it is time to start thinking about sending holiday cards to your clients and colleagues. Sending holiday greetings is a great way to show that you appreciate the people you do business with. Here are some quick tips and some etiquette to keep in mind. Mail your cards as early as possible, but not more than a week before Thanksgiving. Ideally, you want... [Give Me More!]

Marketing to Specific Audiences

There are a number of choices a designer makes when developing a website. Every decision influences the image of the company and communicates a specific message to their potential clients. This is one reason why at D4 we pride ourselves on our ability to target an audience. We take the time to understand what details must be included in your website design to best reach your clients and communicate in... [Give Me More!]
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D4 announces new Client- La Tierra

D4 is happy to introduce our new client La Tierra at Miramonte! La Tierra is a housing community built by local home builders, Ryder Homes,in North-East Sparks, Nevada. The housing provides modern amenities alongside gorgeous views of the city. As the houses go up and the community is built, we will be improving the Search Engine Optimization for La Tierra so more people can find their dream homes! We are... [Give Me More!]