Blog

Judge Chuck Weller

D4 Advanced Media is excited to announce that we have added  Judge Chuck Weller as our most recent client. Chuck Weller is a District Court Judge in the Family Division of the Second Judicial District Court, Department 11. He was first elected in 2004 and re-elected in 2010.

Now, as he prepares to run again in 2014, we have been delegated the task of revamping the Judge Chuck Weller website and improving its search engine optimization. We cannot wait to see the results!

Logo redesign and vectorization

Logos are a big part of a brand and image for a company, which is often more important than the product they create or service they provide.

Occasionally a company will come to us with a logo that was created long ago and, as time passed, the original logo files were lost or were never ‘future-proofed.’ Meaning that as the business grows, they are working with a quality of image that does not demonstrate the quality of company that they have become. When they want a website redesign or some print collateral, such as business cards, that old logo is not able to be used.

There are many technical aspects to why a logo file can not considered high quality, in brief it comes down to size and file type. File type is easy to identify, that’s the extension after the file name (i.e. “companylogo.jpg”). File types such as .jpg, .gif, .bmp – are raster images, meaning they are compressed into a single layer and and saved by recording pixels. Because they are flattened and limited data, they lose quality quickly when they are stretched.

scn-logo-before-after

File types like .ai, .eps and.pdf(in some cases) – are vector graphics. They are calculated with colors and mathematical algorithms which allow the graphic to be scaled larger without reducing quality. These are the ideal format for print or any use as they can be scaled and adjusted with the appropriate software.

As standard we create a package of common raster and vector formats that allows your company to work with several different printers and marketing companies with formats that they can use. If you are looking for a new design to brand your company, we can work with you to create a fresh logo design to help you stand out from the crowd. Or if love the logo you already have, we can help vectorize it or turn it into a vector format.

Contact D4 Advanced Media for an estimate. Our rates are competitive and we work with all budgets, large and small.

Search Engine Optimization for Local Mud Mask Company

The Black Rock Mud Company is a local, northern Nevada company that supplies a healing type of mud dug from the Earth at their family-owned hot springs in the Black Rock Desert. To initiate an SEO campaign for Black Rock Mud, D4 integrated a user-friendly Content Management System (CMS) called WordPress. We did a bit to touch up their design and simplify the structure of the HTML to make it friendly to viewers and search engines alike. Then we worked with Black Rock Mud to identify critical information such as market identity and their client base and target markets.

Prior to this website redesign, we integrated an ecommerce system to give them the ability to sell their product directly from the site.

For more information, check out the Black Rock Mud website and buy some Mud!

Blackrock Mud - Website Blackrock Mud – Website

Cleaning Service Website

D4 recently launched a new maid service website for All Cleaned Up. D4 first created a new logo which would be used throughout their branding collateral. We then created a clean and easy way showcase the All Cleaned Up cleaning services including crime scene cleanup and landscaping. The site has a built in Content Management System that allows All Cleaned Up to add/edit/remove pages, images and text on the custom website with ease.

For more information, check out the All Cleaned Up website.

Website Design - All Cleaned Up

How to Start Your Own Online Business

e-commerceMany people are eager to start their own online business, but are unsure how to begin. We’ve helped hundreds of clients start new online business ventures, here is some advice to those newbies looking to get their feet wet!

Test the Waters
One of the most important elements of setting up an online business is finding out if there is a market for your idea. The Internet makes this kind of market research easy. Do some research to find out what people are searching for, if anyone else is selling similar products and who is buying it. The best way to get started is to put up a simple website and see how it goes. Informational websites are relatively inexpensive, can be easy to update with photos and descriptions of your work and can net sales though PayPal. This type of site is an excellent way to share your product or service and, more specifically, to gauge interest.

Get a Website

For a truly custom website design, expert help is necessary. As you do not have a brick and mortar store, the website is considered your storefront. This means that the visual design and ease of use for the customer is very important. People will buy from you if they trust the site and can find what they are looking for. Your site should make it as easy as possible for users to navigate the site and to get in touch with you. An experienced web design company can help make buying your product an experience.

Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website in search results from companies like Google, Yahoo and Bing. The higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from search engine users. The biggest challenge of a new online business is getting noticed and converting browsers into buyers.  If you correctly optimize your website, you’ll reach potential buyers who are actively seeking out your products. A correctly designed website can help increase your search engine ranking.

Integrate E-commerce

Once you have a feel for whether there is a market for you product, you will want to upgrade your site to one that can process credit cards security. In order to effectively distribute, market and sell goods or services online you will need certain features only found on e-commerce sites. These features may include a shopping cart, ability to process credit cards, online product catalog, automated inventory system, databases and email marketing program.  An e-commerce storefront creates an easier means for your customers to purchase your products.

Logistics

Many people do not think about what happens after their online business takes off. An important part of a successful business is growth, but what happens when the demand for your product grows larger than the space available to you? Eventually the logistical demands will start to become overwhelming or inventory will take up too much physical space and you will need to outsource. A third party distribution company rents out storage space and will handle small businesses’ online order fulfillment and packaging and shipping duties. Your web design company may be able to point in the right direction when it comes to third party logistics.

Now that you have an idea about how to start your own online business, the next step is to find the right web design company to help you test the market, design your site, implement a search engine optimization campaign and integrate an e-commerce system.

Contact D4 Advanced Media today for a free consultation.

Law Firm Website Design & Marketing

Are you doing enough to make your law practice stand out on the web? D4 can create a custom law firm website to help increase your online presence and build your practice.

Your law firm website is the most important marketing asset your law firm has and should be a unique reflection of your company. D4 can provide a state of the art law firm website design, legal website content and effective search engine strategies to fit your needs.

We have created some of the best web designs for law firms and have helped many lawyers with Internet marketing and search engine optimization campaigns. Contact D4 today if you are looking for an effective law firm web design or attorney internet marketing campaign.

Website Design - Mitchell Chadwick Law

Artist Portfolio Website Launch

D4 recently launched a new artist website for Cathee St Clair. D4 created a creative design to showcase the artist’s work. The site has a built in Content Management System and a custom portfolio that allows Cathee to add each of her new art pieces to the website with ease.

For more information, check out the Cathee St Clair website.

Website Design - Cathee St Clair

Cashill Law Website Launch

D4 recently helped redesign the Cashill Law website. D4 created a industry leading legal website that is professional, clean and easy to navigate. The site serves to showcase Pat’s areas of practice which include business litigationpersonal injury and elder abuse.

For more information, check out the Cashill website.

Website Design - Cashill Law

Search Engine Optimization and Web Design

If you correctly optimize your website, taking into account how people search for and find your product, you’ll find you are reaching potential buyers that you never thought possible. People are proactively searching for the products you are selling, the challenge is getting noticed and converting browsers into buyers. It’s not enough anymore to build a pretty website and expect people to find you; search engine optimization is an essential part of any businesses online presence.

That is where D4 Advanced Media’s SEO services come into play. We know what works and what doesn’t, what tools to use, what you should be measuring, where search engines and the industry are headed and how your organization can take full advantage of SEO.

Call us today and we’ll show you how to use a targeted, low cost and high return  channel known as or organic search engine optimization – i.e. the unpaid search results of Google and the other major engines.  SEO is the ultimate weapon in the web marketer’s promotional arsenal. At D4 we use our experience and advanced SEO services to help you fully utilize the potential of the Internet.

For search engine optimization advice contact us today!

WordPress Content Management System Security Updates

We love WordPress and we love working with it. However, like any
software, it needs to be updated for security and maintenance issues
that could arise. With all the rapid growth in technology, it
unfortunately has to be updated often!

It usually doesn’t take much time for us to do one update, but you
multiply that by the number of WordPress sites we manage… Well, you
get the idea.

Wouldn’t you love it if your computer would update when you WEREN’T in
the middle of using it?!

Thankfully with the release of WordPress 3.7, when you’re sleeping,
WordPress is up late doing the heavy lifting. Updating itself with
Maintenance and Security updates on your (or our) behalf!

For big versions, (i.e. 3.7, 3.8, 3.9, etc..), You’ll have to press
the button on those. But all those tiny updates (ie 3.7.xx ), they
take care of themselves.

We recommend database and file backups for large versions, since they
occasionally will throw out old code that your site may be using (the
older a site is, the less effective it is for a marketing tool). But,
these large updates don’t happen that often ( usually about every 6
months.)

Contact us today so we can update your site and ensure that it is safe and sound.

Tahoe Custom Home Builder Gets Custom Website

The Brink Custom Homes website recently launched and we couldn’t be more excited. We worked closely with Brink to build them the perfect website.

We took tours of their custom Tahoe homes to identify the type of custom home builder Brink is and then went to work translating that into the website. We collaborated with Tahoe luxury experts to design a pixel perfect site with the attention to detail Brink clients have come to expect. We then integrated a custom photo gallery for Brink to showcase their custom homes and a Content Management System so that they can add any future projects to the site with ease.

For more information, visit the Brink Custom Homes website.

Website Design - Brink Custom HomesIf you need help designing a website, integrating e-commerce or planning an Internet marketing strategy contact D4 for your free consultation.

Gyford Standoff Systems Redesign

D4 recently helped redesign the Gyford Standoff Systems website. D4 worked with Gyford to help improve the overall look and feel as well as increase the ease of use of the e-commerce system. The design is professional and clean and functions to showcase and sell Gyford’s standoff systems.

For more information, check out the Gyford website.

Website Design - Gyford Standoff Systems

Nevada 150 Website Recently Launched!

The Nevada 150 website recently launched in preparation for its 150th anniversary. Nevada is celebrating its admission into the Union as only Nevada could: by promoting the independent spirit of state through education, tourism and history. Of every web design company in the state, D4 was chosen to design the statewide site.

The Nevada 150 website showcases Nevada’s rich history and provide information about upcoming events. D4 created a unique design with parallax scrolling and a social media bar that displays Instagram, Facebook and Twitter feeds with the  #NV150 hashtag to help tell Nevadan stories. Check out the commemorate Sesquicentennial website which was designed educates folks about the celebration and allows people to get involved.

The Sesquicentennial celebration commenced on Nevada Day 2013 and will conclude with an expanded Nevada Day celebration on October 31, 2014.

Website Design - Nevada 150

SmileTahoe.com Launches

The Richard Lusby, DDS website has officially launched! The site serves to showcase their exceptional services such as general dentistry, restorative dentistry and cosmetic dentistry. Check out the Richard Lusby, DDS website for more information!

Website Design - Richard Lusby, DDS

D4 makes the news again, this time with online business tips

One of our D4 team members was recently published in Northern Nevada Business Weekly. Read below to find out the value of an moving your business online and how to go about implementing a website.

Thinking of an online business? Here are tips from a pro

by John Dunlap 10/21/13

d4onNNBWSo you think you are ready to start an online business? This could be the smartest business move you’ve ever made. With U.S. online retail sales expected to reach $278.9 billion by 2015 (Forrester Research of Cambridge, MA), you could be missing out on a large revenue generating opportunity. Many savvy business owners are eager to start their own online business, but are unsure how to begin. Below are a few ingredients to starting an online
business, the smart way.

Easy market research
A crucial element to starting an online business (or any business for that matter) is finding out if there is a market for your product or service. The Internet can make this kind of market research easy. With some Google searching, blog reading, and competitor shopping it can be easy to find out if anyone else is selling similar products, how they are doing it, who is buying them and what kind of consumer response they are getting. Did your findings encourage you to move forward? If they did, run the idea by a trusted colleague or friend. Another perspective from a trusted person is invaluable.

Minimum Viable Product
Have you heard of the expression, “Test the water before you jump in?” The strategy of developing a Minimum Viable Product is the Internet Geek equivalent of putting your toe into the water to see how warm/cold it is (read the best seller by Eric Ries called “Lean Startup” for more about MVPs). The MVP is intended to ensure that the market wants the product before a large time and monetary investment is made.

So how can you test the water with your online store to see if it is warm? If your business already has a website, it might be as simple as adding a PayPal button on your existing website for users to buy the product. If it’s a completely new business you can create a Facebook page, YouTube video or a blog with a call-to-action that allows you to gauge interest. Collecting feedback from an initial subset of possible customers about your product or service allows you to “test the water.” In most cases this initial audience includes early adopters which are usually more forgiving, more likely to give feedback and able to grasp a product vision from an early prototype. Once you have this feedback, what do you do with it?

Speed of iteration beats quality of iteration
If your initial feedback is encouraging and you are motivated to proceed, in most cases the next step is to develop your website. Web development and creating a successful online business is an iterative process of idea generation, prototyping, presentation, feedback collection, analysis and learning. The process is iterated until a desirable product market fit is obtained, or until the product is deemed to be nonviable. In a competitive Internet marketplace, the speed of iteration is more important than the quality of iteration (for more information about speed of iteration, Google John Boyd’s OODA Loop, it is worth a read).

A common iteration of an online business is to develop a custom website that optimizes  the user experience and encourages users to take action. This means that the visual design, content, functionality and call-to-action are optimized for your target audience. Similar to a brick-and-mortar storefront, you have limited time to engage your visitors and convince them to take the desired action. In some cases the desired action is to purchase a product, in other cases it is to pick up the phone and speak with you. Regardless of the call-to-action, an experienced web design and Internet marketing company can help design and develop a website that optimizes the user experience and encourages users to take action.

What next?
Once you’ve got those early adopters interested in your product and aiding with product direction, the next step is to start converting potential users to passionate users. A user who has become invested in your product will recommend it to others and become an unofficial spokesperson for your product and brand. How do you convert potential users to passionate users? Give them the product they told you they wanted.

The magic bullet
Are these the magic bullets to creating a successful online business? No, but they do  provide useful guidance to develop a product that an online audience will want and will use. The take away? Find what people want, build it and then build it better based on their feedback. Oh, and let’s not forget gradual hard work — there is no substitute for that.

John Dunlap is the owner and chief web developer at D4 Advanced Media, a Reno web development and Internet marketing company. He can be contacted at info@d4webdesign.com or (775) 636-9986.

Connor N Corp Website Launch

The new Connor N Corp website recently launched! D4 created the website to showcase Connor N Corp’s exceptional services. Please visit the Connor N Corp site to find out more about licensing and royalty governance, royalty and licensing compliance and vendor and channel management compliance.

Contact us today for your licensing and contract process improvements and compliance needs!

Website Design - Connor N Corp

Mine Safety Health Conference Website Launch

The Mine Safety Health Conference website has launched! The site serves to showcase the conference and facilitate registration. D4 created the Mine Safety website to help create a better understanding of the conference which will show to send miners home healthy after each shift, build partnerships focusing on zero fatalities and occupational illnesses in the mining industry. Check out the Mine Safety website for more information!

Website Design - Mine Safety Health Conference

Reasons to Switch to Responsive Design

You may have noticed that Internet usage is shifting more toward mobile devices. In fact, 90% of all media interactions are screen based (24% computer, 38% smartphone, 9% tablet). This shift means when customers visit your website they may be viewing content meant to be viewed on a small tablet or smartphone screen. Below are some reasons that you may want your website to have responsive design.

Rise of Mobile Usage

  • Global smartphone use will reach 2 billion by 2015
  • Across all industries, mobile traffic is increasing by 3.5 percent per month
  • The number of local searches on mobile devices quadrupled in 2012
  • Local mobile searches are projected to exceed desktop searches for the fist time in 2015
  • By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth

Rise of Tablet Usage

  • PC sales have been projected to be lower than they were the year before, for the first time since 2001. These sales are being replaced with tablet and other mobile device sales
  • By 2017 the number of tablet devices will increase by46% and mobile data traffic will increase by 113%
  • Mobile-connected tablets will generate more traffic in 2017 than the entire global mobile network in 2012

Responsive Design & Bounce Rates

  • 40% of searchers will click another mobile result if a site’s not mobile friendly
  • 61% of visitors will return to Google to find a site that is easily readable
  • 46% of mobile users say they are unlikely to return to a website they had trouble accessing
  • 34% said they would visit a competitor’s site instead
  • Professional services websites not optimized for mobile are 24%more likely to have mobile visitors bounce
  • Responsive design allows sites to be available, easily readable and cohesive throughout every stage of a customer’s online experience and sequential screening process

Responsive Design & SEO

  • Google Recommends Responsive design and ranks sites higher
  • Lower bounce rates resulting from responsive design also cause your site to be ranked higher by Google
  • Having to only manage the SEO (metadata, keywords, redirects, canonicalization) for one site is easier and more likely to be done correctly

D4 can help create a responsive web design for your business.If you need help designing a website, integrating e-commerce or planning an Internet marketing strategy contact D4 for your free consultation. Contact D4 Advanced Media today to discuss your options.