Website Optimization

There are many approaches to SEO (Search Engine Optimization).  Our approach is simply to be 'Kings of Content.'  By focusing on developing and distributing quality content in a variety of formats such as text, images, and videos; we can help any business, large or small, improve their search engine visibility. 

Customers. Come Getcha' Some.

We know what you want - customers. And that's what we do. We drive them to you, increase your visibility and build brand awarenenss.

You've got to round 'em up, get your message across, and make the sale. Our website optimization services do just that. We turn mediocre websites into finely tuned customer acquiring sales machines.

We Invest in Learning about You

We dig in and invest ourselves in learning who you are, what you have to offer and what makes you different.  Once we understand this, we will benchmark your current search visibility, research your competition and create a custom SEO strategy to help you methodically and continuously gain market share.  We can't guarantee Top 3 non-paid search results on highly competitive keywords (nobody can) but we guarantee we can measurably increase your overall search visibility and non-paid/organic search engine traffic.

Our Search Engine Optimization Service Includes:

• Search Engine Optimization Strategy – Research and analysis of your company, website, and competition which helps us develop the overall SEO strategies that we will employ to meet your goals.
• SEO Keyword Research – Extensive research of your what your audience is searching for and what their intent is.  Based on your goals, we provide recommendations on which keywords and phrases will be most beneficial to optimize. Or, if you prefer, you can identify which keyword phrases you would like to target.
• Meta Tags Copywriting – Rewriting and optimization of the Title Tag, Meta Tag Description, H1 Tags and Image Tags for each page of your site.
• SEO Copywriting Recommendations – A thorough review of the existing content of your site and recommendations on how to optimize the keywords and phrases that you have chosen. If needed, we have writers that can create new, optimized content for your website.
• Sitemap & Other Search Engine Optimization Changes – If needed, creation of or revision to your existing Sitemap, No Follow Tags, Robots.txt files, etc.  As well as careful link analysis to ensure you don't have any inbound or outbound links that are broken and setting up 301 redirects to ensure proper link flow, integrity and avoid duplicate content penalties.
• Implementation of SEO Changes – We can work with your website designer to implement the search engine optimization recommendations or let our team make the changes directly to your website.
• Development of a Link Building Strategy – An explanation of how we will optimize the internal and external links of your site to increase site optimization.
• Ongoing SEO Link Building – We take a “quality over quantity” and blended link building approach to relevant one way link building for our clients.
• Search Engine Optimization Reporting – Initially we will benchmark where we start and continue monitoring search engine rankings to demonstrate increases in quality traffic and conversions (sales or leads generated) from our SEO efforts.
• Follow-Up Communication – Timely communication when the phases of your SEO project are completed. You will always know what we are working on for you and you will have direct access to your own dedicated search engine optimization expert.

How we achieve top search engine rankings

There are three major elements your site must have to achieve top rankings.

• An optimized website – Having a lot of content and links won't do you much good if your site is a mess. One of your first steps should be to ensure your website has been thoroughly and properly optimized. This should include the following:
  
  • Meta, title and description tags
  • Internal navigation structure
  • Internal linking structure
  • Directory and file name design
  • Keyword list to page map
  • Content optimization - headers, keyword density
  • Title or Alt tags for images
  • Image filenames
  • Robots.txt file
  • Clean, Validated XHTML/CSS code

• Inbound links – 1-3 quality inbound links pointing to pages in your site is a key method search engines like Google use to determine your site's importance. Think of links as a popularity contest. When respected sites link to your site, the more popular search engines think it is. Link building campaigns are very effective when combined with on site optimization. 
  
  
• Content – You can't expect to rank well if your site doesn't have content about the term(s) being searched, and duplicate content copied from other sources doesn't count. Original, structured and useful content about your product or service is required, and more is always better. There's no such thing as too much unique content.  When done properly you increase the chance of garnering supplemental results where you get two listings in a row where the second listing is indented.

 

Ready to Optimize your Website?

Contact D4 Web Design for an estimate. Our rates are competitive and we work with all budgets, large and small.

 

Ready to talk?
Call(775)219-5586

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